Project Description – MassDrop

I will be researching the website MassDrop as a form of new media where users communicate and collaborate towards buying products that users vote for at prices that are cheaper than retail. MassDrop is a e-commerce website that gives its users the benefit of buying what they want at a cheaper price, since MassDrop contacts the manufacturers directly for the products that users vote for, instead of going through other retail stores or other e-commerce websites. I will be attempting to analyze the positive and negative effects that this website has on its own business, its users, the companies that supply the merchandise, and competing companies.